In designing social experiences, we advocate for user control, which is how Blend works. We approached this thoughtfully, knowing that we typically curate what we share with the world. When making the audio space social, there might be pressure to present yourself a certain way. Although we love to show off fun data points about how we listen, there’s still something very intimate and private about music that we want to preserve. Music is inherently social and there’s a growing influence from other platforms, as we’ve seen from all the viral hits that have been topping the charts this year. Of course, we also had to focus on providing control and accommodating different tastes, but this was a product we were able to craft for user delight - sharing your music with someone simply because you want to. This gave us the space to design an experience that’s just… fun! Through Blend, we’re able to facilitate sharing music without relying on user-generated content the same way that traditional social media platforms do. It was an interesting product to design because Spotify is at a unique vantage point when it comes to social listening.
It’s true to who you are and how you listen. It lets you share your music taste with others and gives you recommendations from loved ones. It’s an effortless and effective way to stay connected - a reunion with an old friend, or an intimate introduction to someone new. You have the option to save the Blend, download it (if you are a premium subscriber), and share it on social media platforms.Spotify Blend is a personalized playlist that automatically combines two users’ audio tastes together. It will also create a custom cover art and display a match percentage score. Once your friend accepts the invite, the app will create and display the Blend playlist. You can send the link via messaging apps such as WhatsApp. To create a Blend, open the Spotify app and select the “Made for You” option in the Search menu.Ĭlick on the “Invite” to share a Blend invite with a friend. “Blend, which will be updated daily and adapts based on what listeners stream, combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy for users to get into a social listening session that is made just for them.” How to use Blend on Spotify “Bonding with a friend or loved one over your favorite shared music creates a relationship like no other,” Spotify wrote in a blog post. It combines the favourite tracks of two users into a single, shared playlist.Įach blend gets a unique cover art and a percentage score based on how well the tracks of each user matches. The global launch comes nearly three months after Spotify launched a beta version of Blend.
0 kommentar(er)
